Strategy i-Coach®

Strategy i-Coach® is suitable for managers right across an organisation, as well as students and other individuals aiming to build their own capabilities. Strategy is not the sole domain of the CEO; all managers make decisions every day that can impact the company's competitive positioning and sources of competitive advantage. Strategy i-Coach is also highly relevant to functional specialists whose roles involve them in consultative selling, preparing or evaluating investment proposals, implementing strategy and reviewing the strategies of internal or external business units, product lines or companies.

The content of Strategy i-Coach® was developed by experienced strategy practitioners and consultants in conjunction with professors from London Business School and INSEAD, plus a consortium of FTSE-100 companies. It does not adhere to a single 'guru's view of strategy, but cherry-picks the best tools and frameworks from across the discipline. i-Coach® avoids an overly-academic approach, providing instead a highly practical view of strategy that opens up the consultant's toolkit and is far more forward-looking than most case study approaches. Strategy i-Coach is complementary to Imparta's range of business simulations.

Strategy i-Coach is divided into six major sections, which follow the key thought processes involved in strategy development:

	1. Introduction. An overview of the key concepts behind business-unit strategy, insight into the strategy process, and techniques for breaking down complex issues into manageable questions.
	2. Diagnosis. Understanding the financial and non-financial objectives of the company, the attractiveness of the current competitive position and the extent to which the company is meeting customer needs. Assessing current competitive advantages and their sustainability, and how the situation might change in the future.
	3. Generating Ideas: Positioning. Thinking through new customer needs (or combinations of needs) which might be served, using 'structured creativity' to identify new competitive positions, assessing the attractiveness of new positions, and shortlisting positions for further investigation
	4.Generating Ideas: Advantages. Thinking through a number of discrete approaches to building sources of competitive advantage, including internal performance improvement, resource dynamics, using alliances to develop advantages, and pushing back against the competitive forces.
	5. Selecting and Refining the Strategy. Selecting the strategy, understanding the financial implications, planning implementation steps, predicting external reactions, and understanding and addressing barriers to implementation
	6. Communicating Strategy. Syndicating ideas prior to a meeting, and structuring a strategy presentation to maximise impact and minimise risk.

Each section includes numerous animations, case studies, detail pages and interactive exercises, providing an engaging and content-rich tool for understanding and applying the tools of the strategist. The content is indexed to enable easy reference as the concepts are applied to your everyday work.

To enjoy a free demonstration of Strategy i-Coach please click here.